Is a Drive-In Movie Profitable? Unpacking the Business Model of Nostalgia
The allure of the drive-in movie theater is undeniable. It evokes a bygone era of Americana, of summer nights, car hops, and a communal cinematic experience enjoyed from the comfort of your own vehicle. But beyond the romantic image, the crucial question for any entrepreneur or enthusiast is: is a drive-in movie profitable in today’s …